After her father had a heart attack, Erin Alderson (whose initials are ELLA) broke up with fast food and all processed meat. Her blog features seasonal vegetarian recipes that are pantry-inspired. Despite ditching Big Macs, Alderson doesn’t believe in being obsessive or counting calories (her philosophy is simply to exercise and eat well). Given the results—beautifully photographed whole foods we want to gobble up immediately (curried vegetarian meatballs, we’re looking at you!)—it’s easy to see why her approach works.